When I first learned about Raving Rabbids, it was when my wife wanted me to buy it for her as the Nintendo Wii video game. She absolutely loved the crazed little rabbit-styled creatures and their very NON-PC actions. Actually, I think it is the non-PC nature of them that made me actually fall for them too because there is nothing worse than the politically correct world.
Well, the Raving Rabbids are now going to get their own big screen movie from Ubisoft.
Now, before you think the movie treatment will strip them of their lack of PC culture, understand that there is a cartoon on Nickelodeon called Rabbids Invasion. The cartoon is actually pretty great, with no dialogue and just the music, sound effects and Rabbids getting into trouble. It isn’t a TV show that tries to teach kids lessons and is just an experiment in slapstick comedy.
If they can pull that off with the Raving Rabbids movie, that will be a pretty entertaining film.
Here is what Ubisoft had to say in their press release.
Today, Ubisoft and Sony Pictures Entertainment announced that the studios are partnering to develop a full-length feature film based on the Rabbids, the irreverent, wacky characters from the popular TV series and video games.
Jean-Julien Baronnet, Executive Director, Ubisoft Motion Pictures, and Hannah Minghella, president of Production for Columbia Pictures, offered comment on the deal:
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” said Baronnet. “This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”
Minghella added, “There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”
The project will be overseen at Ubisoft by Ubisoft Motion Pictures and the group will actively participate in the film’s production. Minghella and Jonathan Kadin will oversee for Sony Pictures.