When plans were announced to make a feature-length animated film centered on Legos, you could almost hear groans emanating from around the world from folks who were getting a little tired of studios intending to cash in on toy properties. It got bad with Battleship, and it may get worse with Monopoly. Who knows when Spirograph will be announced? Now, we get the Lego trailer.
Luckily the trailer for The Lego Movie has a lot of charm and wit to warm even the coldest of hearts. There’s a lot of really clever stuff going on in the preview; check it out below.
Is there nothing that Morgan Freeman won’t lend his voice to???
All kidding aside, what a neat trailer. I’ve watched it about four times now and am still chuckling. It’s amazing that most character license considerations are basically nonexistent given the cool mix of Lego characters on display. Of course being a big Bats fan the whole “I only work in black…and sometimes very, very dark gray” bit had me rolling. The whole riff on the Avengers Assemble theme was cute at the beginning as well. Looks like a decent voice cast and an original twist on the Lego universe which could be a lot of fun. Given the popularity of the Lego video game franchises, it’s easy to see The Lego Movie having some serious traction in the theaters – as well as moving a LOT of Lego sets.
The Lego Movie is slated for release on February 7, 2014 in the States and is directed by Phil Lord and Chris Miller, the same duo behind pleasant surprises like Cloudy with a Chance of Meatballs and 21 Jump Street. Actors lending their voices include Will Ferrell, Chris Platt, Elizabeth Banks, Will Arnett, Alison Brie, Liam Neeson…and of course, Morgan Freeman.