Earth Hour is a global movement organized by the World Wildlife Fund (the group that stole the initials WWF from the WWE) that hopes to get people to become “super heroes” for the planet. In no surprise, that description means they will team with a famous superhero to promote it, and there isn’t a better choice than The Amazing Spider-Man.
Earth Hour takes place on March 29.
According to the press release, “Earth Hour and the hero of the highly anticipated motion picture The Amazing Spider-Man 2 – along with the film’s stars, Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb – are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.”
There is a crowdfunding effort to help raise money to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
Amazing Spider-Man 2 director Marc Webb is also backing Earth Hour efforts to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
Earth Hour now has Spider-Man on its side while spreading the word of how people can help out the cause.
“Spider-Man’s always been a very relatable Super Hero. Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the planet,” Sony chairman of marketing Jeff Blake added. “I’m also very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together.”